10% Gentle Cleanser

4.7(36 reviews)

Thorough Clean. Zero Irritation. Every Wash

A gentle, non-stripping cleanser that cleans thoroughly without foam, irritation, or dryness. Ideal for sensitive, dry, or Retinol-using skin — leaves skin soft, calm, and balanced from the very first wash.

✓ Backed by Science

✓ Dermatologist Approved

✓ Fragrance Free

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Benefits

Deeply Cleanses: Removes dirt, oil, and impurities for a fresh, clear feel.
Hydrates & Soothes: Provides deep moisture while calming irritation and redness.
Replenishes Sensitive Skin: Nourishes and restores balance for a healthy, comfortable complexion.

Key Ingredients

Kojic Acid: Blocks melanin production at the source to reduce dark spots, pigmentation, and uneven skin tone.
Vitamin C: Potent antioxidant that inhibits melanin production, brightens skin tone, and boosts collagen synthesis.
Niacinamide: Strengthens skin barrier, regulates sebum, refines pores, and fades acne marks & hyperpigmentation.

🚚 About Order & Delivery

Orders are processed within 24 hours (excluding weekends & holidays).
Lahore orders take 2-3 business days to be delivered and other cities take 3-5 business days.
Delivery may take 3–7 days during sale periods.
You can track your order anytime or contact us on WhatsApp.

🔁 Order Cancellation & Refund

If your order has not yet been processed, we will be able to cancel it and issue a full refund.
Shipped orders cannot be canceled but can be returned as per our return policy.
Refunds are issued to the original payment method within 5–7 business days.

THE RESULTS

Key Benefits

A gentle formula that cleanses without stripping - hydrating, soothing, and restoring sensitive skin at every wash.

Deeply Cleanses

Removes dirt, oil, and impurities for a fresh, clear feel.

Hydrates & Soothes

Provides deep moisture while calming irritation and redness.

Replenishes Sensitive Skin

Nourishes and restores balance for a healthy, comfortable complexion.

WHAT'S INSIDE

Key Ingredients

Formulated with Vitamin C, Niacinamide, and Hyaluronic Acid - to gently cleanse, brighten, and hydrate sensitive or dry skin without irritation.

Kojic Acid

Blocks melanin production at the source to reduce dark spots, pigmentation, and uneven skin tone.

Vitamin C

Potent antioxidant that inhibits melanin production, brightens skin tone, and boosts collagen synthesis.

Niacinamide

Strengthens skin barrier, regulates sebum, refines pores, and fades acne marks & hyperpigmentation.

Full ingredient list

Aqua, Sodium Lauroyl Sarcosinate, APG 0814, Coco Betaine, Acrylates Copolymer, Vitamin C, Glycerin, Sodium Hydroxide, D-Panthenol (B5), Phenoxyethanol, Kojic Acid, Sepiwhite, Amino Acid, Aloe Vera Juice, Alpha Arbutin, Niacinamide (B3), Licorice Extract.

REAL RESULTS

Clean Skin. Zero Irritation.

No foam, no stripping. Cleanses thoroughly and leaves skin soft, calm, and balanced ideal for sensitive, dry, and Retinol-using skin.

97%
No irritation or tightness feltSkin felt comfortable and non-stripped from the very first use.
96%
Skin felt softer after washingNoticeably softer and more nourished skin feel compared to standard cleansers.
94%
Suitable for sensitive skinNo redness, stinging, or irritation reported with twice-daily consistent use.

STEP-BY-STEP

How to Use

For sensitive, dry, or Retinol-using skin - this cleanser removes impurities without stripping or irritating.

1

Wet
Wet your face with water.
2

Massage
Apply a small amount and massage gently in circular motions, avoiding the eye area.
3

Rinse
Rinse thoroughly with water.
4

Pat Dry
Pat dry and continue with your routine.

Suitable For

Barrier Repair, Soothing, Skin Sensitivity, Dryness

Skin Type

All skin types

Age Group

15+

pH Level

6 to 6.5

Pregnancy Safe

Yes

Beginner Friendly

Yes

Sensitive Skin Suitable

Yes

Texture Type

Gel

Strength Level

Beginner

Time to Use

AM & PM

Tip

Low foam is normal—gentle cleansing is the goal.

Product Description

The 10% Gentle Cleanser is a fragrance-free cream cleanser that removes dirt, oil, and sunscreen without stripping the skin. It cleans through mild amino-acid surfactants rather than harsh foaming agents, lifting impurities while keeping the barrier intact. The low-foam cream base calms instead of tightening, making it a true gentle cleanser for sensitive, dry, and barrier-compromised skin. It also suits anyone using Retinol or acids who needs a non-stripping first step. Browse the face cleansers collection, then use it morning and night as Step 1.

Key Benefits

Cleans Without Stripping: Amino-acid surfactants lift oil and grime while leaving barrier lipids in place, so skin feels clean but not tight from the first wash.

Hydrates and Soothes: Glycerin, Panthenol, and Aloe add moisture and calm irritation during cleansing, leaving skin soft rather than squeaky-dry.

Supports the Barrier: A near skin-pH formula (6 to 6.5) avoids the alkaline stress of soap-based washes, helping reactive skin stay calm daily.

Key Ingredients

Kojic Acid: Kojic Acid is a tyrosinase inhibitor that slows melanin production, gently supporting a more even tone with consistent use.

Vitamin C: Vitamin C is an antioxidant that neutralises free radicals from UV and pollution while adding a mild brightening effect.

Niacinamide: Niacinamide is a form of vitamin B3 that strengthens the barrier, supports ceramide production, and helps balance oil.

Aqua, Sodium Lauroyl Sarcosinate, APG 0814, Coco Betaine, Acrylates Copolymer, Vitamin C, Glycerin, Sodium Hydroxide, D-Panthenol (B5), Phenoxyethanol, Kojic Acid, Sepiwhite, Amino Acid, Aloe Vera Juice, Alpha Arbutin, Niacinamide (B3), Licorice Extract.

pH: 6 to 6.5 | Free From: Fragrance, Paraben, SLS, Alcohol

Is This Right For You?

Choose this cleanser if you have dry, sensitive, or barrier-compromised skin, or if you use Retinol and acids and need a first step that will not strip. It also works for all skin types wanting a low-irritation daily wash.

There is no real caution here - it is the gentlest cleanser in the Simplist range, so no slow-start period is needed. If you are used to high-foaming washes, expect very little lather; that is normal.

If you have active moderate to severe acne, a Salicylic Acid cleanser clears congested pores more effectively. Suitable from age 15 up, and safe during pregnancy and breastfeeding. Fragrance-free, paraben-free, SLS-free, and alcohol-free, at pH 6 to 6.5.

How To Use

Step	What To Do
STEP 1	Wet your face with lukewarm water.
STEP 2	Massage a coin-sized amount in circular motions - very little foam is normal.
STEP 3	Rinse thoroughly with water.
STEP 4	Pat dry and continue with your serum and moisturizer.
When	AM and PM daily - Step 1 of both routines.

Best Paired With: Follow on damp skin with Hyaluronic Acid 2% Face Serum to lock in hydration, then seal with moisturizer. For a full dry-skin routine, the Dry Skincare Kit pairs it with the matching serum and moisturizer.

Avoid Combining With: No conflicts - it rinses off and pairs safely with every serum and moisturizer, including Retinol, acids, and Vitamin C.

Results Timeline

Timeframe	What Changes
First Wash	Skin feels softer and less tight, with no stinging.
Week 1-2	Post-cleanse tightness and dry patches settle between washes.
Week 4	Reactive skin looks calmer and copes better with Retinol and acids.
What Affects Results	Twice-daily use, following with moisturizer, and local hard water.

Frequently Asked Questions

Is this cleanser good for sensitive skin?

Yes, it is built for sensitive skin. The fragrance-free, amino-acid formula at pH 6 to 6.5 cleans without irritation or tightness, and suits dry, reactive, and barrier-compromised skin used twice daily.

Can I use it while using Retinol?

Yes, it is an ideal cleanser for Retinol users. It removes dirt and oil without stripping the barrier, which lowers the dryness Retinol can cause. Use it morning and night as your first step.

Why does it produce so little foam?

Low foam is normal and intended. It uses mild surfactants instead of harsh SLS foaming agents, so it cleans thoroughly without the tight, stripped feeling high-lather washes leave behind. Cleaning power does not depend on foam.

Is it safe during pregnancy?

Yes, it is safe during pregnancy and breastfeeding. It rinses off and is fragrance-free, paraben-free, and alcohol-free. Check any new routine with your doctor if you have specific concerns.

Is it enough for acne-prone skin?

It suits mild breakouts and daily cleansing, but active moderate to severe acne needs more. For congested, oily skin, a Salicylic Acid cleanser clears pores more effectively. Use this when skin needs a calmer wash.

How often should I use it?

Use it twice daily, morning and night, as Step 1 of your routine. Because it does not strip the skin, daily use is safe for even the most sensitive skin types over the long term.