WHAT'S INSIDE
Key Ingredients
Powered by Kojic Acid, Sepiwhite, and Amino Acids - delivering targeted depigmenting actives onto skin at every cleanse without stripping moisture.
Kojic Acid
Blocks melanin production at the source to reduce dark spots, pigmentation, and uneven skin tone.
Sepiwhite
Targets melanin signaling pathway to reduce pigmentation — works differently from Kojic Acid for enhanced brightening.
Amino Acids
Replenish skin's natural moisturizing factors, support barrier repair, and improve skin elasticity.
Full ingredient list
Aqua, Sodium Lauroyl Sarcosinate, Coco Glucoside, Cocamidopropyl Betaine, Glycerin, Acrylate Crosspolymer, Aloe Vera Extract, Kojic Acid, D-Panthenol, Niacinamide, Alpha Arbutin, Licorice Extract, Sodium Hydroxide, Ethylhexylglycerin, Sodium EDTA.
THE RESULTS
Key Benefits
Brightening actives at every wash - gently cleansing while fading pigmentation and enhancing radiance.
Gently Cleanses
Removes dirt and impurities without stripping moisture.
Reduces Pigmentation
Fades dark spots and evens out skin tone with daily use.
Brightens Skin
Enhances radiance for a naturally glowing complexion.
REAL RESULTS
Before and After - Results
Kojic Acid, Sepiwhite, and Amino Acids are delivered directly onto skin at every wash working on discolouration without stripping moisture.
- 84%
Skin looked cleaner and brighterRadiance and tone improvement visible after consistent twice-daily use in 2 weeks. - 2–3
Weeks to more even toneDark spots and uneven pigmentation gradually fade with daily cleansing. - 88%
Skin felt fresh without drynessFormula cleanses effectively without stripping essential moisture from skin.
STEP-BY-STEP
How to Use
For pigmentation and dark spots - this cleanser delivers brightening actives directly onto skin at every wash.
-
1Wet
Wet your face with water.
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2Massage
Apply a small amount and massage gently in circular motions, avoiding the eye area.
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3Rinse
Rinse thoroughly with water.
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4Pat Dry
Pat dry and continue with your routine.
Suitable For
Pigmentation, Dark Spots, Tanning, Acne Marks
Skin Type
All skin types
Age Group
15+
pH Level
6 to 7
Pregnancy Safe
Yes
Beginner Friendly
Yes
Sensitive Skin Suitable
Yes
Texture Type
Gel
Strength Level
Beginner
Time to Use
AM & PM
Tip
Use twice daily and wear SPF every morning.
Product Description
Simplist Kojic Acid 2% Gel Cleanser is a brightening kojic acid cleanser that starts pigmentation treatment at the cleansing step. It delivers 2% Kojic Acid, Sepiwhite, and Amino Acids at every wash, where Kojic Acid inhibits tyrosinase, the enzyme that drives melanin production. The SLS-free gel lifts dirt, oil, and sunscreen without stripping moisture. Suitable for all skin types with dark spots, tanning, melasma, or uneven tone, it is the entry point into the full Kojic Acid collection. Use it twice daily, AM and PM, as step one.
Key Benefits
Targets Pigmentation From Step One: Kojic Acid and Sepiwhite deposit during cleansing to begin fading dark spots, with more even tone visible in 2 to 3 weeks of twice-daily use.
Cleanses Without Stripping: SLS-free surfactants remove impurities and sunscreen while Aloe Vera and Panthenol soothe, leaving no post-wash tightness.
Primes Skin for Treatment: A gentle pH 6 to 7 rinse leaves skin clean and receptive, so the serum and cream that follow absorb better.
Key Ingredients
Kojic Acid 2%: Kojic Acid is a fungal-derived tyrosinase inhibitor that interrupts melanin production at the source. Twice-daily cleansing contact accumulates for gradual tone correction from week 2 onward.
Sepiwhite: Sepiwhite is a brightening active that blocks the alpha-MSH signal upstream of tyrosinase, working on a separate pathway to Kojic Acid for broader tone correction.
Licorice Extract: Licorice Extract is a plant-derived brightener whose glabridin content adds a third tyrosinase-inhibiting pathway while calming redness.
Aqua, Sodium Lauroyl Sarcosinate, Coco Glucoside, Cocamidopropyl Betaine, Glycerin, Acrylate Crosspolymer, Aloe Vera Extract, Kojic Acid, D-Panthenol, Niacinamide, Alpha Arbutin, Licorice Extract, Sodium Hydroxide, Ethylhexylglycerin, Sodium EDTA.
pH: 6 to 7 | Free From: Fragrance, Paraben, SLS, Alcohol
Is This Right For You?
This cleanser suits all skin types aged 15 and over with dark spots, tanning, melasma, PIH, or uneven tone who want treatment starting at the wash step. It is beginner-friendly and needs no adjustment period.
Go slow if your skin is sensitive. Use it once daily in the evening for the first week before moving to twice daily, and follow morning use with SPF, since Kojic Acid raises sun sensitivity.
Avoid this cleanser if you are pregnant or breastfeeding, as Kojic Acid data is limited, so consult your doctor first. It is fragrance, paraben, SLS, and alcohol free at pH 6 to 7, with no major conflicts as a rinse-off formula.
How To Use
| Step | What To Do |
|---|---|
| STEP 1 | Wet your face with water. |
| STEP 2 | Apply a small amount and massage in circular motions for 30 to 60 seconds, avoiding the eye area. |
| STEP 3 | Rinse thoroughly with water and pat dry. |
| STEP 4 | Continue with your serum, moisturiser, and SPF in the morning. |
| When | AM and PM, every day, as step one of your routine. Always follow the morning wash with SPF 50. |
Best Paired With: Follow this cleanser with Kojic Acid 2% Face Serum, then Kojic Acid 2% Face Cream. The three steps deliver Kojic Acid at cleanse, serum, and cream for faster tone correction than the cleanser alone.
Avoid Combining With: Nothing needs avoiding after this rinse-off cleanser. Just avoid stacking several strong exfoliating actives in the leave-on steps that follow.
Results Timeline
| Timeframe | What Changes |
|---|---|
| Week 1-2 | Skin feels cleaner and looks brighter after each wash. Spot changes have not started yet. |
| Week 2-3 | Overall tone looks more even and dullness reduces as correction accumulates. |
| Week 3-4 | Dark spots, tanning, and post-acne marks look visibly lighter with daily use. |
| What Affects Results | Daily SPF is critical, since sun exposure restimulates melanin. Results are faster with the full serum and cream routine. |
Frequently Asked Questions
Does a kojic acid cleanser work if it rinses off?
Yes, contact time during cleansing is enough for Kojic Acid and Sepiwhite to begin inhibiting tyrosinase. Results are gradual alone but compound when paired with a leave-on Kojic Acid serum and cream in the same routine.
Can I use this cleanser every day?
Yes, use it AM and PM daily. The SLS-free formula is mild enough for twice-daily washing without stripping. Sensitive skin should start once daily in the evening, and SPF 50 every morning is essential to protect results.
Is this cleanser safe for all skin types?
Yes, the SLS-free gel suits dry, oily, combination, normal, and sensitive skin, and does not strip the barrier. Sensitive skin should patch test first and introduce it once daily before moving up to twice daily.
How long does it take to show results?
Skin looks brighter in 1 to 2 weeks, with dark spots fading in 3 to 4 weeks of consistent twice-daily use. Daily SPF is essential, since washing without morning sun protection lets UV trigger more melanin than the cleanser suppresses.
Is it safe during pregnancy?
Data on Kojic Acid during pregnancy and breastfeeding is limited, so consult your doctor before using this cleanser if you are pregnant. Keep the formula away from the eye area, and many prefer to pause active brighteners until after this period.
Should I use it morning or night?
Both AM and PM give the best effect. If using once daily, PM is more impactful, as clean skin lets leave-on treatments work overnight. The morning wash removes sebum and preps skin for SPF, which is mandatory in the strong Pakistani sun.
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