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Our Customers' Reviews
Vitamin C 10% Face Serum delivers stabilized Vitamin C (Sodium Ascorbyl Phosphate) at the clinical sweet-spot concentration of 10% - strong enough to fade dark spots and protect against daily oxidative damage, gentle enough for daily morning use across most skin types. Vitamin C works through three pathways: it neutralizes free radicals from UV and pollution, inhibits tyrosinase (the enzyme that drives melanin production), and supports collagen synthesis for firmer skin over time.
The formula is supported by Niacinamide for added barrier and tone benefits, Alpha Arbutin for gentler pigmentation correction, and Hyaluronic Acid for hydration. For Pakistan's high-UV, high-pollution environment, this serum is the foundational morning step - protective during the day and corrective over weeks. Apply after cleansing with the Vitamin C 2% Gel Cleanser, then layer the Vitamin C 10% Face Cream for sustained brightening. SPF afterwards is non-negotiable. Browse the full Vitamin C range.
Skin Type: All skin types - oily, dry, combination, sensitive (patch test first)
Best For: Dullness, dark spots, sun damage, uneven skin tone, post-acne marks, daily antioxidant protection
Use If: You have dark spots from sun or old acne, your skin looks tired or dull, you want overall glow, or you spend significant time in sun/pollution exposure
Go Slow If: You are highly sensitive - start every other morning and build to daily
Avoid If: Known sensitivity to ascorbic acid derivatives, active eczema in the treatment area, or simultaneous use with Retinol in the same routine (use Retinol at night instead)
Age: 18 years and above
Pregnancy / Lactation: Generally considered safe. Consult your doctor if unsure.
pH Level: 5.5 to 6.5 (Sodium Ascorbyl Phosphate is stable at higher pH than L-Ascorbic Acid)
Free From: Fragrance, Paraben, SLS, Alcohol
Steps:
1 - Cleanse with the Vitamin C 2% Gel Cleanser and pat dry.
2 - Apply 3 to 4 drops of Vitamin C 10% Face Serum to fingertips.
3 - Gently press across the face and neck. Avoid the eye area.
4 - Allow 30 seconds for the serum to absorb fully.
5 - Follow with the Vitamin C 10% Face Cream for sustained brightening, or the Ceramides and Hyaluronic Acid Moisturizer for dry skin.
6 - Always finish with the SPF 50 Sunscreen. Without sunscreen, Vitamin C results can actually reverse - this step is mandatory.
When to Use: Morning, every day.
Tip: Vitamin C pairs safely with Niacinamide 10% Face Serum in the same routine - apply Vitamin C first, then Niacinamide. The older industry myth about these neutralizing each other has been disproven at modern formulation concentrations. Do not layer Vitamin C with Retinol in the same routine - keep Retinol for night.
Key Ingredients:
Vitamin C (Sodium Ascorbyl Phosphate) 10%: Stable Vitamin C derivative that converts to active ascorbic acid in the skin. Antioxidant, tyrosinase inhibitor, and collagen co-factor. Brightens, fades dark spots, and protects against UV and pollution damage.
Niacinamide (Vitamin B3): Supports the skin barrier and adds pore-refining and tone-evening benefits alongside Vitamin C.
Alpha Arbutin: Gentle tyrosinase inhibitor that works with Vitamin C for multi-pathway pigmentation correction. Suitable for sensitive skin.
Hyaluronic Acid: Lightweight hydration that supports comfortable daily wear under sunscreen and makeup.
Licorice Extract: Anti-inflammatory and gentle brightening support for uneven tone.
All Ingredients:
Aqua, Sodium Ascorbyl Phosphate (Vitamin C), Hyaluronic Acid, Propanediol, Glycerine, Niacinamide (B3), Transmeric Acid, Alpha Arbutin, 1-Methylhydantoin-2-Imide, Licorice Extract, Aloe Vera Juice, Alpha Arbutin, Ethylhexylglycerin.
When should I use this serum - morning or night?
Use it morning and night after cleansing. In the morning, always follow with sunscreen.
How long before I see results?
Most users see visible brightening in 4 to 6 weeks with consistent daily use.
Can I use this on sensitive skin?
Yes, it is fragrance-free and dermatologist-tested. Start with once a day if you have sensitive skin.
Can I use it with other serums?
Yes. Apply it first, let it absorb, then layer other serums and finish with a moisturizer.
Is this safe during pregnancy?
It is generally considered safe. Consult your doctor if you are pregnant or breastfeeding.
🚚 About Order & Delivery
- Orders are processed within 24 hours (excluding weekends & holidays).
- Lahore orders take 2-3 business days to be delivered and other cities take 3-5 business days.
- Delivery may take 3–7 days during sale periods.
- You can track your order anytime or contact us on WhatsApp.
🔁 Order Cancellation & Refund
- If your order has not yet been processed, we will be able to cancel it and issue a full refund.
- Shipped orders cannot be canceled but can be returned as per our return policy.
- Refunds are issued to the original payment method within 5–7 business days.
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