Brighter Skin. Fewer Dark Spots. Every Day
A daily 10% Vitamin C serum that brightens dull skin, fades dark spots, and evens out skin tone at every application. Niacinamide refines pores and Alpha Arbutin targets stubborn marks - results visible in 4 weeks.
Customers who added these saw faster results.


Vitamin C 10% Face Serum
Brightens & Evens Skin Tone
Enhances radiance and balances complexion for a flawless glow.
Fades Dark Spots
Reduces pigmentation and blemishes for clearer, more even skin.
Boosts Collagen
Promotes skin elasticity and firmness for a youthful look.


Vitamin C
Potent antioxidant that inhibits melanin production, brightens skin tone, and boosts collagen synthesis.
Niacinamide
Strengthens skin barrier, regulates sebum, refines pores, and fades acne marks & hyperpigmentation.
Alpha Arbutin
Inhibits tyrosinase enzyme to fade dark spots, acne marks, and uneven pigmentation.
Full ingredient list

Vitamin C 10% with Niacinamide and Alpha Arbutin works daily to brighten dull skin, fade dark spots, and even out skin tone.
For dull skin and dark spots that won't fade - this serum brightens and evens skin tone with every use.
Cleanse
Cleanse your face thoroughly and pat dry.
Apply
Apply 2-3 drops of the serum onto your fingertips.
Pat In
Gently pat and spread evenly over the face and neck.
Moisturise
Allow to absorb fully before applying moisturiser and SPF.

Suitable For
Dullness, Dark Spots, Uneven Tone, Loss of Elasticity
Skin Type
All skin types
Age Group
16+
pH Level
6.5 to 7.5
Pregnancy Safe
Yes
Beginner Friendly

Yes
Sensitive Skin Suitable
Yes
Texture Type
Water
Strength Level
Beginner
Time to Use
AM & PM
Tip
Use every morning and always finish with SPF 50.
Simplist Vitamin C 10% Face Serum is a daily vitamin C serum built on Sodium Ascorbyl Phosphate - a stable form of Vitamin C that does not oxidise or sting like L-Ascorbic Acid. At a skin-neutral pH of 6.5 to 7.5 it converts to ascorbic acid on skin, inhibiting tyrosinase (the enzyme behind dark spots) and neutralising free radicals from UV and pollution. Alpha Arbutin fades stubborn marks while Niacinamide refines pores - three brightening pathways in one lightweight water-based formula. It suits all skin types with dullness, dark spots, or uneven tone. See the full Vitamin C collection for the matching cleanser and cream.
Brightens and Evens Tone: Vitamin C blocks melanin overproduction at the source and fights oxidative dullness - skin looks visibly more radiant within 2 to 3 weeks.
Fades Dark Spots: Alpha Arbutin blocks melanin transfer to skin cells, targeting post-acne marks and sun spots - visible reduction from 4 to 6 weeks.
Refines Pores and Firms Skin: Niacinamide regulates sebum and smooths texture while Vitamin C supports collagen, improving firmness over 6 to 8 weeks.
Sodium Ascorbyl Phosphate (Vitamin C): A stable Vitamin C derivative that converts to ascorbic acid on skin. It works at neutral pH, so no acidic sting - better tolerated by sensitive skin than L-Ascorbic Acid. Inhibits tyrosinase and defends against UV and pollution.
Alpha Arbutin: A gentle, stable hydroquinone derivative that slows melanin production and reduces the pigment transferred to skin cells. Especially effective on post-acne marks and tan on South Asian skin.
Niacinamide (Vitamin B3): Blocks melanosome transfer - a separate brightening pathway from Vitamin C - and also regulates oil and strengthens the barrier by boosting ceramides.
Aqua, Sodium Ascorbyl Phosphate (Vitamin C), Hyaluronic Acid, Propanediol, Glycerine, Niacinamide (B3), Transmeric Acid, Alpha Arbutin, 1-Methylhydantoin-2-Imide, Licorice Extract, Aloe Vera Juice, Alpha Arbutin, Ethylhexylglycerin.
pH: 6.5 to 7.5 | Free From: Fragrance, Paraben, SLS, Alcohol
Use this serum if you have dullness, dark spots, post-acne marks, uneven tone, or sun tan to correct daily. It suits all skin types and is beginner-friendly from age 16, with no purging.
Go slow if your skin is sensitive or reactive. Start once daily and watch for redness or tingling in the first week before building to twice daily. The Aloe Vera and Glycerine base eases it.
Avoid if you have a confirmed allergy to Vitamin C or ascorbic acid derivatives. If pregnant or breastfeeding, consult your doctor first - Alpha Arbutin data in pregnancy is limited. Fragrance, Paraben, SLS, and Alcohol free at pH 6.5 to 7.5.
| Step | What To Do |
|---|---|
| STEP 1 | Cleanse with Vitamin C 2% Gel Cleanser and pat dry. |
| STEP 2 | Apply 2 to 3 drops onto fingertips and pat evenly over face and neck. This is water-based, so apply it before any oil-based serum or moisturiser. |
| STEP 3 | Let it absorb fully, then follow with your moisturiser to seal in the actives. |
| When | AM and PM, every day. If used in the morning, always follow with SPF. |
Best Paired With: Layer Vitamin C 10% Face Cream over the serum to carry brightening into your moisturiser step. For the routine in one bundle, the Vitamin C Skin Brightening Duo pairs this serum with its match.
Avoid Combining With: Do not use Retinol in the same routine - keep Vitamin C in the morning and Retinol at night. Keep strong AHA or BHA toners in a separate routine to avoid overloading the barrier.
| Timeframe | What Changes |
|---|---|
| Week 2-3 | Skin looks brighter and more radiant as antioxidant action cuts daily oxidative dullness. |
| Week 4-6 | Dark spots, post-acne marks, and tan begin to visibly lighten across two melanin pathways. |
| Week 8-12 | Sustained even tone and firmer texture from collagen support; deeper pigmentation keeps fading. |
| What Affects Results | Daily SPF is critical - in Pakistan's UV 11+ summer, one morning without it can undo weeks of spot correction. Consistency and skin type also matter. |
Yes. The Sodium Ascorbyl Phosphate here is made for daily AM and PM use and is well tolerated by all skin types. If your skin is sensitive, start once daily for the first week, then build up.
Both. Morning use matters most because Vitamin C neutralises UV and pollution free radicals under your SPF all day. At night, apply before moisturiser, but not in the same routine as Retinol.
Yes, and this serum already contains both. The idea that they cancel out is a disproven myth. Niacinamide targets a separate pigmentation pathway, making the pair more effective on dark spots than either alone.
Brightness improves in 2 to 3 weeks, and dark spot reduction begins around 4 to 6 weeks with daily use. Post-acne marks fade faster than sun spots. Daily SPF is the biggest factor - without it, results stall.
Yes, with a gradual start. Sodium Ascorbyl Phosphate works at a skin-neutral pH, so there is no acidic sting. If reactive, use it once daily in the evening for the first week, then move to AM and PM.
Vitamin C and Niacinamide are generally low-risk in pregnancy. Because this formula also contains Alpha Arbutin, where pregnancy data is limited, consult your doctor before use while pregnant or breastfeeding.
Reduce Pigmentation, Dark Spots & Improves Skin Tone
Lightweight Moisturization, Repairs Skin, Strengthens Skin Barrier
High quality products
Good 👍🏻
Very good
Acha ha used krne ma
Really good 😍Highly recommended
Thanks for subscribing!
This email has been registered!
Reduces Acne, Blackheads & Excessive Oil
Lightweight Moisturization, Repairs Skin, Strengthens Skin Barrier
Reduces Acne, Blackheads & Excessive Oil
Lightweight Moisturization, Repairs Skin, Strengthens Skin Barrier