Vitamin C 10% Face Serum

Vitamin C 10% Face Serum delivers stabilized Vitamin C (Sodium Ascorbyl Phosphate) at the clinical sweet-spot concentration of 10% - strong enough to fade dark spots and protect against daily oxidative damage, gentle enough for daily morning use across most skin types. Vitamin C works through three pathways: it neutralizes free radicals from UV and pollution, blocks the enzyme that drives melanin production, and supports collagen for firmer skin over time.

The formula is supported by Niacinamide for added barrier and tone benefits, Alpha Arbutin for gentler pigmentation correction, and Hyaluronic Acid for hydration. For Pakistan's high-UV, high-pollution environment, this is the foundational morning step. Apply after cleansing with the Vitamin C 2% Gel Cleanser, then browse the full Vitamin C range.

Brightens and Fades Spots: Vitamin C with Alpha Arbutin targets melanin through multiple pathways to fade dark spots and even out skin tone.

Protects Daily: Neutralizes free radicals from UV and pollution, shielding skin from oxidative damage in Pakistan's high-sun climate.

Supports Firmness: Acts as a collagen co-factor, helping improve skin firmness and texture with consistent morning use.

This serum suits all skin types - oily, dry, combination, and sensitive (patch test first). It targets dullness, dark spots, sun damage, uneven skin tone, and post-acne marks, while giving daily antioxidant protection.

It is ideal if you have dark spots from sun or old acne, skin that looks tired or dull, or you spend significant time exposed to sun and pollution. The Alpha Arbutin and Niacinamide work alongside Vitamin C for gentler, multi-pathway pigmentation correction.

If your skin is highly sensitive, start every other morning and build up to daily use. Do not use it with Retinol in the same routine - keep Retinol for night. Generally considered safe during pregnancy and lactation, but consult your doctor if unsure. Suitable for ages 18 and above. Free from fragrance, paraben, SLS, and alcohol.

STEP 1

Cleanse with the Vitamin C 2% Gel Cleanser and pat dry.

STEP 2

Apply 3 to 4 drops of Vitamin C 10% Face Serum to your fingertips.

STEP 3

Gently press across the face and neck. Avoid the eye area.

STEP 4

Allow 30 seconds for the serum to absorb fully.

STEP 5

Follow with the Vitamin C 10% Face Cream for sustained brightening, or a moisturizer for dry skin.

STEP 6

Always finish with the SPF 50 Sunscreen. Without sunscreen, Vitamin C results can reverse - this step is mandatory.

When to Use: Morning, every day.

Tip: Apply Vitamin C first, then Niacinamide if you use it. Do not layer Vitamin C with Retinol in the same routine - keep Retinol for night.

Vitamin C (Sodium Ascorbyl Phosphate) 10%: Stable Vitamin C derivative that converts to active ascorbic acid in the skin. Brightens, fades dark spots, and protects against UV and pollution damage.

Niacinamide (Vitamin B3): Supports the skin barrier and adds pore-refining and tone-evening benefits alongside Vitamin C.

Alpha Arbutin: Gentle tyrosinase inhibitor that works with Vitamin C for multi-pathway pigmentation correction. Suitable for sensitive skin.

Hyaluronic Acid: Lightweight hydration that supports comfortable daily wear under sunscreen and makeup.

Aqua, Sodium Ascorbyl Phosphate (Vitamin C), Hyaluronic Acid, Propanediol, Glycerin, Niacinamide (B3), Tranexamic Acid, Alpha Arbutin, 1-Methylhydantoin-2-Imide, Licorice Extract, Aloe Vera Juice, Ethylhexylglycerin.